Why Irish Whiskey?

Global sales of of Irish whiskey increased by 140% from 2010 to 2020, making it the fastest growing spirits category in the world. If both demand and production continue at their current rates, there may be a shortage of aged stock in the future – today could be the perfect time for investing in whiskey casks and hedging against potential shortages.

Irish whiskey was once the biggest selling spirit in the world, outselling even vodka and gin. Over 75% of all whiskey consumed between the 1600s and early 1900s was Irish whiskey.

Since the 1980s, Ireland was producing only two million cases of whiskey a year, 50% of which was sold domestically. The rest was largely sold in Irish pubs around the world. At the same time, Scottish whisky was selling over 100 million cases per year, globally.

Irish whiskey has emerged, once again, as a global player. Fast forward to 2022, and global sales are expected to exceed over 11 million cases of Irish whiskey, (500% more than in the 1980s). In 2018, the value of Irish whiskey exports increased by €45m to €623m as Ireland’s industry delivered greater volumes of more premium product to consumers across the globe.